Nike came into focus in Indonesia because it stopped ordering shoes from 2 firms (owned by a lady) that employs 14,000 people because Nike thinks that those firms have been continuously underperforming and would like to shift order to other firms (possibly within Indonesia or to other countries).
Nike is obviously just a buyer. Those firms, owned by the same lady, are the employer of 14,000 people, thus they are the ones who should be responsible for recruiting, paying, training, and managing production. On the contrary, from a business contract point of view, Nike has no slightest obligation to navigate the fate of those workers.
So far public opinion is split between those who understood that this is a an employment contract issue between two firms and their employee, versus those who think Nike is the actual employer.
Luckily many good op-eds have come forward to say that the owner of those firm is manipulating her turf card, 14,000 workers, to get the best out of this chaos.
But where is NIKE PR? How come I have not seen a sober and rational explanation behind what is going on? Is it really the case that shoes produced by those firms are lemons? Or is it Nike who is looking ways to shift to suppliers in other countries?
Whichever the reason is.. Where the hell is Nike PR effort??