Following the Boediono-Neolib controversy, I think the problem is not so much that some people dislike neoliberalism. It is perfectly OK if you disagree with something, but it'd be better if you have clear idea on what you disagree with is about.
In my old posting, quoting Stanley Fish, you can find the broad definition of neoliberalism (at least from the perspective of its critics) that I won't repeat here. Problem of definition aside, the real catch is that --also from Stanley Fish, quoting Boas and Gans-Morse of UC Berkeley in his subsequent Times' column --, its force is more rhetorical (Boediono, you accursed neoliberal) than analytic.
In the last debacle on neoliberal here in Indonesia, I think the problem is even more depressing: some people attach moral or religious value on neoliberalism. It is akin to say that because you are neoliberal, your faith is questionable.
In Boediono case, you can confirm this by reading the weird flip-flop statement from Tifatul Sembiring who said that Boediono is not a neoliberal because during his time as Coordinating Minister of the Economy, shariah economy was developed and he passed the Law on Shariah Economy.
While Homer Simpson would say "D'oh!", Econ 101 students would say: the opposite of neoliberalism is socialism.
I am fine if you are socialist. I will disagree with you, and sometime ridicule you, but I will never question your faith based on your socialist viewpoint - unless you kidnap, torture, and kill others.